White Cup Acquires Fellow CRM Provider Sales Management Plus - Modern Distribution Management
CRM

White Cup Acquires Fellow CRM Provider Sales Management Plus

Customer Relationship Management companies SMP and White Cup will join together to collectively serve the distribution sector.
White Cup Logo

Customer Relationship Management provider White Cup acquired Sales Management Plus (SMP), a provider of CRM and business intelligence solutions tailored for the distribution sector.

SMP solutions, known for reporting, analytics, self-serve data visualizations, dashboards and integrated marketing capabilities, will now be supported by and operate under the White Cup umbrella.

The SMP team will join White Cup to ensure a “seamless transition and uninterrupted service” for its distribution customers.

Garden City, ID-based White Cup has over 850 customers worldwide, according to a news release for the acquisition.

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