Amazon Offers Sellers AI Tool to Write Product Descriptions - Modern Distribution Management

Amazon Offers Sellers AI Tool to Write Product Descriptions

Amazon is already using AI to sort damaged goods, while Walmart uses ChatGPT to negotiate contracts with some suppliers.
Amazon Industrial

In a move that could have a major impact on eCommerce, online retail giant Amazon is testing a generative artificial intelligence tool for sellers that writes product descriptions, according to industry reports.

The new tool reportedly lets merchants create bullet points, descriptions and titles for products. By entering keywords that describe their products, the AI suggests a title and details for the listing based on those specific words.

Online outlet The Information was the first to report Amazon’s latest AI-centered tool. The advent of this generative AI tool is one of the first examples of the company using large-language models into its business, The Information reported.

MDM’S SHIFT Conference, held Sept. 18-20 in Denver, brings together distribution leaders to learn and network across topics of sales & marketing, digital transformation, data analytics and talent management. Find more info here.

During Amazon’s latest earnings call on Aug. 3, CEO Andy Jassy said essentially every team at the company was working on generative AI.

“They range from things that help us be more cost-effective and streamlined in how we run operations and various businesses, to the absolute heart of every customer experience in which we offer,” Jassy said during the call. “It’s true in our Stores business, it’s true in our AWS business, it’s true in our advertising business, it’s true in all our devices — and you can just imagine what we’re working on with respect to Alexa there — it’s true in our entertainment businesses, every single one. It is going to be at the heart of what we do. It’s a significant investment and focus for us.”

Amazon said the tool is being tested with just a handful of sellers, and that the generative AI practices are not expected to replace human workers, according to reports.

News about the latest AI advancement follows other recent similar developments in retail and eCommerce.

In May, Amazon said it would start using AI to sort out damaged packages. The company said it planned it unveil the new AI tool at about a dozen of its largest warehouses to screen items for defects or damages before orders are shipped.

That news followed reports that detailed how Walmart is using ChatGPT to negotiate cost and purchase terms with vendors in a shorter timeframe.

There has been no shortage of AI-related tidbits bouncing around the industrial distribution and manufacturing world, which was summed up in this July 18 article by Executive Editor Mike Hockett. When asked the question “To what extent is your company utilizing AI technology in its operations (internal or customer facing)?,” 62% of respondents indicated they have yet to use AI. One-quarter of them said they’re applying it in one activity, and only 14% of respondents (combined) said it’s being utilized in at least several operational areas.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.