Rockwell Automation, Inc. (NYSE: ROK), an industrial automation and digital transformation leader, said Gina Ayala Claxton has joined the company as president of the Americas Region, effective immediately.

She is expected to report to Rockwell Automation Chief Revenue Officer Scott Genereux. Ayala Claxton succeeds Alejandro Capparelli, who has taken a new role within the company as vice president of Global Commercial Lifecycle Services.

Ayala Claxton recently worked at IBM, she was responsible for all customer go-to-market segments across a set of industry verticals, including CPG and transportation, acquiring customers from major global brands.

“Gina will be instrumental in our efforts to simplify our organization for our customers, drive accelerated profitable growth and operate with a global mindset in our largest global region,” Genereux said. “In looking to the future, we want to have new ideas and fresh perspectives from leaders in other industries to complement that with our valuable customer knowledge and deep domain expertise in operational technologies. Gina brings considerable experience building, motivating and developing high performance teams in customer-focused and matrixed environments.”