ETIM North America (NA) announced Tuesday that Rexel Canada, which is one of the largest distributors of electrical products in Canada, has joined the product classification standards organization.

As a Direct Distributor Member, Rexel Canada will be able to participate in the various ETIM NA Product Expert (PE) Groups, including the current groups for Power Distribution, Automation & Drives, Wiring Devices and Lighting Controls, as well as the upcoming Wire/Cable & Conduit/Fittings group that will launch in September.

“I’m thrilled to have Rexel Canada join our group of industry-leading distributors and manufacturers,” said Mary Shaw, ETIM NA Executive Director. “Their extensive product knowledge across a broad array of suppliers will help us build out the ETIM model to properly represent the needs of Canada and the North American electrical market.”

Rexel Canada Electrical Inc. operates throughout Canada under four brands—Nedco, Westburne, Rexel Atlantic and Rexel Utility— that include more 200 branches. It also partners with the suppliers to give their customers access to a wide range of products that are available on the market.

“During Rexel Canada’s review of our PIM and digital data strategy it became clear that the ETIM classification model would be a valuable asset to us, and the Canadian industry as a whole,” said Roger Little, Chief Executive Office of Rexel Canada Electrical Inc.  “We and the other distributors in Canada have been long awaiting a product descriptor standard that will make it easier for us to use manufacturer data quickly and efficiently, enabling us to sell more product.”