Platinum Tools — a Huntersville, North Carolina-based provider of solutions for the preparation, installation, hand termination and testing of wire and cable — said Ontario, California-based Thomasson Marketing Group is its new representative for the Western U.S., effective immediately.

TMG will handle Platinum Tools’ full line in California, Oregon, Washington, Arizona, Nevada, Idaho, Montana, Wyoming, Alaska, and Hawaii.

“As Platinum Tools continues to grow and add new products and lines to our catalog, we needed a partner with great relationships, great complimentary lines, and a knowledgeable sales and marketing staff to handle our varied and expansive customer base throughout the west,” said Andre Perkic, Platinum Tools Regional Sales Manager, Western U.S & Canada. “TMG fits the bill with a long and successful history. We are excited to get started with them.”

TMG is a sales and marketing firm that provides representation and consulting services to manufacturers.