Ohio Transmission Corporation will now be known as OTC Industrial Technologies, the company announced as part of a rebranding initiative.

The Columbus-based industrial distributor and service provider unveiled a new logo and announced the company would be focused into four segment groups: Pump Motor Technologies, Air Supply Group, Finishing, Dispensing & Filtration, and Industrial Product Group.

“We are extremely excited about the future of our organization and felt that updating our branding was an important step in our growth,” said Bill Canady, OTC Industrial Technologies CEO. “We will be driving efficiency forward by offering exceptional strategic & technical solutions for our customers. Our focus is on building strong partnerships and delighting our customers and suppliers, providing exceptional opportunities to our associates, and delivering a meaningful return for our investors.”

The company said it expects continued growth at locations in 29 states. OTC Industrial Technologies secured four acquisitions in December 2021, including TP Pump, Critical Rental Solutions, AAP Automation and Diversified Pump.

“One of the most important considerations in this process was to make sure we honored our company’s past, but also refreshed our branding to reflect our future. The team has done a phenomenal job of capturing both those points in a modern visual representation,” said Heather Richard, vice president of marketing communications. “Air Technologies and Direct Air, both part of the Air Supply Group at the company also recently received refreshes to their branding and logos.”