NetPlus Alliance, an industrial and contractor supplies buying group based in Lockport, New York, has hired Sebastian Habermehl as the company’s new marketing manager.

Before joining NetPlus, Habermehl worked as the lead marketing specialist for Taylor Devices Inc., a manufacturer of critical damping and shock isolation solutions designed to protect buildings and structures from the devastating impacts of earthquakes.

He has several years of experience working with Buffalo-based businesses, including manufacturing companies and supply and logistics providers, to develop and grow brand marketing initiatives, NetPlus said.

“We are excited to welcome Sebastian to the NetPlus team,” NetPlus President Jennifer Murhpy said. “With his previous experience in manufacturing and advanced marketing capabilities, I look forward to the new opportunities that he and Molly Greene will deliver to our NetPlus membership.”

Habermehl is expected to work with the NetPlus marketing team to develop, plan, and manage marketing plans for their supplier partners, enhancing communication and helping members grow, the company said.