Buying group NetPlus Alliance, Lockport, New York, on Tuesday announced the launch of its new website. The organization said the updated website, netplusalliance.com, combines improved functionality with an enhanced user experience, mobile-responsive design and easy navigation, which makes it simple for industry professionals to find opportunities within NetPlus Alliance.

“I am excited about the new look and feel of our website, but more so about the opportunity to reach distributors that are not currently in a buying group,” said the organization’s president, Jennifer Murphy. “In today’s competitive market, NetPlus Alliance supports our members with rebates for increased profitability, education to train their employees, and access to hundreds of preferred suppliers in our network. Every distributor should take advantage of these benefits for continued success in the channel.”

The website connects distributors with the right channel partners and programs that drive immediate growth and profitability in their businesses through better access to brands and greater purchasing power.