LeadSmart Technologies — a company that specializes in cloud-based CRM, channel collaboration and the customer intelligence market — and Moblico, a provider of mobile engagement solutions tailored to the needs of wholesale distributors, announced on Sept. 23 a “strategic partnership and technology integration.”

Moblico said its technology includes integrated solutions for mobile messaging, native custom branded mobile applications, data-driven segmentation, automated notifications from ERP systems, integrations with leading e-commerce software providers, geo-fencing and beacon targeting, and instant mobile payments. LeadSmart, meanwhile, has “integrated its innovative Channel Cloud SaaS platform with Moblico’s marketing engagement platform enabling engagement actions, customer journeys and mobile conversations to be synced, tracked and analyzed directly within LeadSmart Channel Cloud.”

Wholesale distributors can expect to publish powerful LeadSmart CRM features directly into custom branded native mobile apps produced by Moblico, the companies said.

“For more than a decade, our mission has been to help distributors use mobile technologies to improve the customer experience and drive increased sales. We bring an unmatched level of experience and know-how to the market,” said Moblico CEO Pierre Barbeau. “We’ve helped companies who have fallen behind in developing a digital-mobile strategy to quickly bridge the technology gap, and leapfrog ahead to where their customers want them to be. By partnering with LeadSmart, Moblico can now offer a full stack solution to our customers that seamlessly incorporates modern CRM and customer intelligence within the Moblico platform. The LeadSmart offering is different from typical CRM software systems because it was created and developed by industry veterans to meet the specific needs of distributors and manufacturers.”