On Jan. 17, Dallas-based manufacturer representative The Lawless Group announced that is has expanded into the Rocky Mountains territory.

The Lawless Group Rockies area will include Colorado, Utah, Wyoming, Idaho and Montana, the company said. The company said it already has a warehouse location in Salt Lake City, and a Denver location is expected to open later this year.

“Our expansion into the Rockies is consistent with our strategy to follow our end user and distributor customers and in support of our manufacture partners,” said CEO Jack Templin. “As with previous expansions, we intend to offer our customers and manufacturer partners our comprehensive services with the industry leading people that they have come to expect from the Lawless Group.”

This move into the Rockies continues The Lawless Group’s expansion, now totaling 36 states with more than 125 employees. 

The Lawless Group said it has already begun to assemble a team of industry experts for expedited territory growth and plans to add several more members in the coming weeks.

Charlie Cronin, Regional Vice President of Sales, will reside in the Denver market and be responsible for profitable growth, engagement, customer retention and penetration. Riley Thomas, End User Specialist, will be responsible for training and ensuring proper integration, utilization, and safe use of products on the jobsite, the company said.