Liverpool, New York-based Echelon Supply and Service announced Aug. 30 that it has appointed Mike Braucher as its new Chief Commercial Officer.

Braucher is expected to lead the company’s sales and marketing operations, while also assuming responsibility for branch operations in the U.S. and Canada, as well as overseeing All-Serv Industrial and Berg Nelson businesses, the company said in a news release.

“Mike brings a wealth of experience and expertise that has shaped a strategic perspective of the hose industry and its diverse customer needs,” says Bob Hund, Chairman of the Board at Echelon. “His exceptional leadership, growth-driving abilities, and innovative sales processes combined with his dedication to success, make him an invaluable asset to our team. We are confident that Mike’s strategic vision will propel Echelon Supply and Service to new industry heights.”

With more than 15 years of hose industry experience at Continental — where he served as Vice President of Sales for North American Industrial Products — Braucher’s leadership included sales associates across North America.

“I am truly honored to join Echelon Supply and Service as the Chief Commercial Officer,” said Braucher. “I am excited to leverage my industry experience, customer-centric focus and strategic mindset to drive further growth and success for Echelon. Together with the talented team, I am confident we will elevate the company’s market presence and expand our reach across industrial, commercial, and defense sectors.”

On MDM’s 2023 Top Distributors Lists, Echelon ranks No. 6 among hose/accessories distributors.