Megan Friedrich has been named Vice President of Sales Enablement at Border States, the Fargo North Dakota-based electrical distributor said in a March 24 news release.

Friedrich will be responsible for leading a shared services team that consists of marketing, sales enablement, customer success and customer experience, Border States said in its announcement. She has 18 years of experience in marketing, product, channel management and sales enablement experience.

“From day one, I could tell Border States fosters a culture of authenticity and collaboration, with people who are invested in shared goals and mutual success,” Friedrich said in a statement. “The focus on customer experience, culture and service is a winning recipe for Border States employee-owners and for our customers and vendor partners. I am excited to serve our shared services organization, deliver exceptional customer experiences and help our customers achieve their growth goals. It’s an honor to become part of the Border States connected and relationship-driven culture.”

Over the past 15 years, she worked at Deluxe Corporation, where she obtained extensive experience in B2B sales and marketing, Border States said. Most recently, she held the position of Executive Director of Sales Enablement and Chief of Staff to the Chief Revenue Officer. Friedrich also served as Marketing Communications Manager, Program Manager, Sales Effectiveness Manager and Director of Sales Readiness.

Border States ranked No. 7 on MDM’s 2022 list of Top Electrical Distributors.