PwC Data: U.S. Firms Shift from Defense to Offense - Modern Distribution Management

PwC Data: U.S. Firms Shift from Defense to Offense

Concerns over a potential recession are easing, but implementing new tech remains a challenge, according to the survey.
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After three arduous years of reacting to disruptions and waiting for an economic downturn, businesses have switched to eyeing growth and advancement despite some lingering concerns, according to a new survey from PricewaterhouseCoopers.

PWC says business executives are focusing less on reacting to external disruptions and more on reinventing and transforming themselves.

Business leaders — who once were forced to focus on the COVID-19 pandemic, supply chain issues, problems retaining and hiring quality labor, and other issues — now say they’re becoming more optimistic, according to the study.

While 88% of respondents said they’re still struggling to implement important tech changes, nearly three-quarters responded that they have “the right culture for reinvention.”

Among the key findings from the study:

  • Just 17% of business executives strongly agree that there will be a recession within the next six months, down from 35% in October 2022.
  • Over a quarter (27%) said they want to integrate new technologies into their business models, and 24% said they want to focus on generating new revenue streams.
  • Almost three-fourths (74%) say they are able to attract and retain talent.

Learn more about the new survey here.

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