Indian River Consulting Group’s (IRCG) weekly Pandemic Revenue Index for the work week of Aug. 31 to Sept. 4 indicated a 29.2% increase compared with the same week a year ago, which is driven by Labor Day falling during this same week in 2019, thus, resulting in a five-day week in 2020 versus a four-day week in 2019.

Even with the five days vs four comparison, one participant saw a sales decrease. The increases ranged from 5% to 70%, which adjusted for the additional selling day would equate to negative 16% and positive 36%.

“Considering there were 25% more selling days in 2020, a normalized increase would be 3.4%. We’ll see to what degree the trend occurs in the reverse next week,” said Mike Emerson, IRCG partner.