Electrical products distribution giant Sonepar has appointed Don Sarno to senior vice president of Digital Enterprise North America and Mike Smith to senior vice president of business relationship management and data insights.

“We are making unprecedented investments across the company in digital platforms and technology,” Sonepar North America president Rob Taylor said. “It’s Sonepar’s ambition to leverage digital technology in all areas of our business to create an omnichannel experience for our customers worldwide. The realignment of our IT and Digital organizations will unlock our full potential to achieve a new digital enterprise.”

Sonepar USA is No. 2 on MDM’s 2022 Top Electrial Distributors list and just announced a pair of acquisitions in the past week: Eastlake, Ohio-based Professional Electric Products Co. Inc. (PEPCO) and Plaquemine, Louisiana-based Basin-River Electrical Supply LLC.

Sarno most recently held the position of vice president of applications development. In his new role, he will provide vision and leadership over the North American digital enterprise transformation, creating the best omnichannel experience for customers. Sarno will also focus on planning and implementing enterprise IT systems in support of business operations. Sarno has over two decades of experience in software development and digital technology, focused on electrical distribution. He has been with Sonepar since 2016, where he has worked to harmonize and standardize their digital application structure.

Smith will be leading a team that provides new and enhanced solutions and data analytics to support Sonepar’s omnichannel transformation, as well as providing analytics training for Sonepar’s operating companies in the U.S. Smith’s team will act as a conduit between field operations and technology developments, helping the Sonepar team and its valued vendors and customers apply new digital solutions to address business needs.

“Don and Mike bring very strong intellect and experience to their new assignments. Don’s proven leadership within the IT and Digital organization make him a natural fit to lead the new digital enterprise. Mike’s years of experience in the industry will help ensure our technical solutions are driving growth in our business and meeting our customers’ current and future needs,” Taylor said. “I am pleased they will help lead us into a new phase for Sonepar as we become the first global B2B electrical distributor to provide a fully digitalized and synchronized omnichannel experience to all customers.”