Distributor messaging platform Prokeep announced Dec. 14 three new executives have joined its team: board member Scott Wolfe Jr., Vice President of Product Bryan Hjelm and Vice President of Sales Derek Halpern.

“Prokeep is growing fast to deliver even more value to distributors in 2023,” Prokeep CEO Jack Carrere said. “In order to accomplish our vision of being ‘mission control for distributors,’ we needed to bring on talent to match — people who have already pioneered the world of SaaS in construction. That’s why we brought on Scott, Bryan, and Derek. We’re in an exciting place.”

Wolfe joined Prokeep’s board of directors in November, according to a news release. Wolfe previously founded Levelset, a software that empowered the construction industry by improving cash flow and fueling growth for contractors and distributors, which was acquired by Procore for $500 million in 2021.

Hjelm, who joined Prokeep in October, was previously a member of the senior leadership team at Austin FinTech startup CSID before it was acquired by Experian in 2016.

“I’m excited for the opportunity to innovate and build tangible value to an industry that is going through digital transformation, and to be a part of the amazing culture that has been curated by the founders,” Hjelm said.

Halpern joined Prokeep in November and was previously Senior Vice Preisdent of Sales at Nvoicepay, helping grow the business before it was acquired for $200 million. He also has experience in the construction industry from his time in a sales leadership role at Billtrust.

“I am excited to return to the construction tech industry after starting my career and spending many years in that space,” Halpern said. “I look forward to helping the people that make up the backbone of our infrastructure solve real problems in a market that has been historically underserved by technology providers.”