Industrial distributor MSC Industrial Supply Co. (NYSE: MSM), Melville, New York and Davidson, North Carolina, on Friday announced it has appointed Mark Pickett as vice president, cross-channel growth.

In this newly created role, Pickett will have responsibility for leading and driving a consistent brand experience for customers across all of MSC’s platforms and channels, including e-commerce, commercial sales and solutions and marketing.

Pickett brings 25 years of experience to MSC, including stops at KPMG, Staples, Sears, JP Morgan Chase and Walgreens. He began his professional career serving with the U.S. Marine Corps, achieving the rank of Captain. Mark holds a bachelor’s degree in behavioral economics from the College of Wooster and a master’s in IT project management from The George Washington University.

“Effective, modern customer experiences necessitate that every campaign or message, wherever and whenever they take place, are consistent, personalized and informed by each other. Mark’s extensive experience, insight and leadership in cross-channel marketing will contribute to our ability to deliver a world-class experience for our customers,” said Steve Baruch, executive vice president and chief strategy & marketing officer for MSC.

Added Pickett, “I am very pleased to be joining MSC and being entrusted with growing our business. The opportunity to contribute to the company’s digital transformation efforts and to deliver a fully integrated, seamless experience for manufacturing customers while bringing value to customers and MSC alike is compelling.”