F.W. Webb Co., which is based in Bedford, Massachusetts, has hired Deanna O’Donnell as vice president of marketing. In her new role, O’Donnell will oversee the alignment of corporate, product and market strategies across the company’s wholesale business and more than 48 Frank Webb Home retail showrooms.

At F.W. Webb, O’Donnell  will be responsible for the structure, strategy and execution of company-wide initiatives to broaden the brand reach and drive demand for F.W. Webb’s portfolio of products, services and solutions.

“Deanna brings tremendous experience and insight earned from working with a range of organizations at different stages of growth and maturity,” said Bob Mucciarone, chief operating officer, F.W. Webb. “She is a valuable addition to our executive team with a proven track record of success. Her focus, energy and talent will be instrumental in continuing to differentiate F.W. Webb as a market leader.”

Prior to joining F.W. Webb, O’Donnell had career stops at Trilio, Dell EMC and 128 Technology, among other leadership positions at high-growth start-ups and large publicly-traded companies.

O’Donnell joins the F.W. Webb executive team as the company continues to expand across the Northeast. It recently opened a third wholesale store in New York City and eighth location in Connecticut.