Motion Industries Inc., Birmingham, Alabama, a distributor of maintenance, repair, and operation replacement parts and a wholly owned subsidiary of Genuine Parts Co., this week announced it is rebranding as simply “Motion.”

The company said “the move to rebrand is intended to solidify the company’s structure and advance its position in the marketplace,” and that it also coincides with Motion’s 75th anniversary.

The rebranding to Motion will be augmented by dominant use of the “Mi” logo. The new, full logo will now appear as follows:

“The goal of this change is twofold: 1) to have the name ‘Motion’ as well as the ‘Mi’ logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers, and 2) to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise, and customer service that make us different and valued,” said Motion President Randy Breaux. “We are excited to embark on this new Motion chapter and to experience continued growth as 2021 progresses.”