Global Industrial, Port Washington, New York, a national distributor of industrial products and MRO supplies, and a subsidiary of Systemax Inc. (NYSE:SYX), on Monday announced the launch of a new brand identity that the company says “honors our 70-plus year history, reflects our commitment to customers, partners and employees, and aligns with our strategic direction.”

“For more than 70 years, Global Industrial has been a trusted partner and go to resource for our customers,” said Barry Litwin, CEO of Systemax. “The evolution of our brand identity builds upon our core values and the continuous improvement mindset our associates bring every day.”

Added Klaus Werner, SVP and CMO of Systemax: “The new Global Industrial brand reflects our unwavering commitment to provide an exceptional end-to-end purchase, service and delivery experience to customers. It is incredible to be able to draw on our rich history, strong e-commerce platform and personalized high touch sales model as a source of inspiration. The continuation of the ‘We Can Supply That’ tagline conveys the deep customer insights we have and our ability to provide not only the solutions customers need today, but what they will need tomorrow to drive their businesses forward.”

Global Industrial recently launched a video to express its new brand identity and its vision for the future. Click here to watch the video.