Milwaukee-based manufacturer of wipes, absorbents, and towel and tissue products, Sellars Absorbent Materials promoted Yusuf Abu-Hatoum to Chief Information and Customer Experience Officer.

Abu-Hatoum, who has more than 30 years of experience in IT and business technology, joined Sellars in 2020.

“Yusuf is a passionate strategist who modernized our customer service department by introducing a new platform and creating a coaching model that elevates our employees and encourages their ongoing growth and development so they can deliver a superior experience that’s focused on anticipating customer needs and providing solutions,” says Tom Sellars, CEO of Sellars, in a June 28 news release.

Since joining Sellars, Abu-Hatoum has had a significant impact on the daily operations of the company, company officials said. By leveraging cloud technologies, incorporating leading customer service platforms and harnessing the potential of data analytics, he has turned Sellars into a data-driven organization. The changes have given Sellars detailed insight and a competitive edge that positions it for sustained growth and success, officials said.

Prior to joining Sellars, Abu-Hatoum was president and CEO of Muskego, Wisconsin-based NABCO Entrances. He also spent nearly six years at CST Industries as CIO.