NetPlus Alliance, an industrial and contractor supplies buying group, has named veteran marketing leader Robert Louden to its team as Marketing Director.

“NetPlus Alliance has a history of strong leadership in this industry and a reputation for its progressive approach to marketing. Because of this, they’ve seen great growth over the past few years,” Louden said. “I can’t think of a better time to join the NetPlus team.”

Louden has more than 15 years of marketing experience in the financial, manufacturing and technology industries, and is an active member of the American Marketing Association. 

NetPlus Alliance also announced Melissa Obenshain has been promoted to Operations Manager. Obenshain has been with NetPlus Alliance for nearly three years, starting her tenure at the company as an intern through the University at Buffalo. She manages customer service and the general business operations for the buying group.