Product experience management platform Salsify on Oct. 1 announced its acquisition of B2X Partners, a Baltimore-based global B2B ecommerce consultancy for manufacturers and distributors. 

 

Since 2014, B2X Partners has helped B2B distributors and manufacturers, such as Sonepar, Zoro, Win Supply, Weiler and Oatey, transform their business through digital commerce. As Founder and President of B2X, Justin King speaks frequently on B2B e-commerce and is the author of Digital Branch Secrets: eCommerce Playbook for Distributors. He joins Salsify as vice president of B2B strategy.

 

“We know from working with leading manufacturers like 3M, Bosch and Rubbermaid, that there is a distinct competitive advantage to be had when B2B manufacturers and distributors develop strategies to create rich, differentiated product experiences across every channel their buyers interact with,” says Jason Purcell, co-founder and CEO of Salsify. “Justin is a proven, trusted expert in the product content needs of B2B manufacturers and distributors and we could not be more thrilled to have him join the Salsify family and share his wealth of knowledge with our customers and team.”

 

The acquisition includes all assets in B2X Academy, a comprehensive e-commerce-focused, online training platform for distributors that includes an eight module, 50+ lesson "Digital Branch Roadmap" training course. 

 

“Salsify uniquely solves the problems of B2B manufacturers by helping them manage and distribute their product content to sell more throughout their entire channel, while ensuring distributors provide up-to-date, rich content to their customers online,” says King. “I am elated to join the Salsify team and to continue to help manufacturers and distributors build successful digital strategies.”

 

Salsify tightly integrates PIM, DAM, digital catalogs, syndication, GDSN, digital shelf analytics, enhanced content, third-party marketplaces, and chat capabilities into one, purpose-built, enterprise SaaS platform. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge, and was named the 24th fastest growing tech company in North America by Deloitte.