Episerver, a customer-centric digital experience company, has agreed to acquire B2B commerce leader Insite Software. Terms of the transaction were not disclosed.

The deal continues Episerver’s momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.

“The gifts came early for Episerver with the acquisition of Idio, the hiring of Atzberger, and now the acquisition of B2B commerce leader, Insite,” said Adam Berger, Episerver’s chairman and Insight Partners’ managing director. “Episerver is on a roll, and these three additions to the line-up strengthen Episerver’s already strong position for 2020 and beyond. It also proves our commitment to invest aggressively behind Episerver’s ambitious customer-centricity strategy, visionary product roadmap and growing market presence. We saw a big opportunity to deliver greater value to the underserved trillion-dollar B2B commerce market, which is set to surpass B2C retail sales by two-fold next year.”

More than 70% of global B2B decision-makers surveyed confirmed the majority of their company’s revenue will come from B2B e-commerce websites they own and operate within the next five years, but 57 percent of B2B leaders say they are currently held back by a cultural resistance to change and new technologies. Episerver plus Insite accelerates each company’s commerce functionality and offers a clear path for customers to take the next most logical step in delivering customer-centric digital experiences to understand their customers, grow their brand and uncover new revenue.