In a move that could have a major impact on eCommerce, online retail giant Amazon is testing a generative artificial intelligence tool for sellers that writes product descriptions, according to industry reports.

The new tool reportedly lets merchants create bullet points, descriptions and titles for products. By entering keywords that describe their products, the AI suggests a title and details for the listing based on those specific words.

Online outlet The Information was the first to report Amazon’s latest AI-centered tool. The advent of this generative AI tool is one of the first examples of the company using large-language models into its business, The Information reported.

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During Amazon’s latest earnings call on Aug. 3, CEO Andy Jassy said essentially every team at the company was working on generative AI.

“They range from things that help us be more cost-effective and streamlined in how we run operations and various businesses, to the absolute heart of every customer experience in which we offer,” Jassy said during the call. “It’s true in our Stores business, it’s true in our AWS business, it’s true in our advertising business, it’s true in all our devices — and you can just imagine what we’re working on with respect to Alexa there — it’s true in our entertainment businesses, every single one. It is going to be at the heart of what we do. It’s a significant investment and focus for us.”

Amazon said the tool is being tested with just a handful of sellers, and that the generative AI practices are not expected to replace human workers, according to reports.

News about the latest AI advancement follows other recent similar developments in retail and eCommerce.

In May, Amazon said it would start using AI to sort out damaged packages. The company said it planned it unveil the new AI tool at about a dozen of its largest warehouses to screen items for defects or damages before orders are shipped.

That news followed reports that detailed how Walmart is using ChatGPT to negotiate cost and purchase terms with vendors in a shorter timeframe.

There has been no shortage of AI-related tidbits bouncing around the industrial distribution and manufacturing world, which was summed up in this July 18 article by Executive Editor Mike Hockett. When asked the question “To what extent is your company utilizing AI technology in its operations (internal or customer facing)?,” 62% of respondents indicated they have yet to use AI. One-quarter of them said they’re applying it in one activity, and only 14% of respondents (combined) said it’s being utilized in at least several operational areas.