Material handling products manufacturer Columbus McKinnon Corp. (NASDAQ: CMCO), Amherst, NY, has announced it will no longer distribute its hoists and rigging products, marketed under the CMCO family of brands, through Grainger (NYSE: GWW), Chicago, IL, in the U.S.
Instead, the company will focus its go-to-market strategy on its extensive network of value-add channel partners.
"This decision reinforces a key imperative of Columbus McKinnon's selling strategy, which is to ensure all end users have access to expert application optimization, as well as the extensive product and safety training that our network of value-add channel partners provide," said Steve Vitello, executive director of sales & marketing, CMCO Hoist & Rigging – North America.
