Cresco, Pennsylvania-based abrasive products manufacturer Weiler Abrasives has launched its Key User Program, an initiative aimed at providing expanded technical expertise and support to end users in key segments, the company announced April 13.

The Key User Program will provide end users in Weiler’s markets — including foundry, shipbuilding, metal fabrication, primary metals and precision manufacturing — with direct technical expertise and support at their locations. Weiler Abrasives technical specialists and district sales managers will be available for on-site assessments where they will study the entire process and total cost of ownership to deliver solutions, according to a news release.

“Weiler Abrasives aims to be the best partner to our end users and distributors,” Weiler Abrasives Vice President of Global Sales and Marketing Bill Dwyre said in the release. “We work to understand their biggest challenges and then apply our expertise to solve them. To that end, we’re investing more in people, processes and technology with the ultimate goal of delivering greater value to our end-user customers.”

Weiler Abrasives has added staff to support the Key User Program, including two new technical sales managers, and has appointed John Sockman as Director of End User Sales to lead and manage the Key User Program.

Among the resources the technical sales managers and district sales managers will offer are three existing Weiler Abrasives programs:

• Weiler Consumable Productivity (WCP), which tests and evaluates abrasives to compare product life, reduce cycle times and increase efficiencies.
• SPOT Safety Training, which educates end users how to use abrasives safely and effectively, covering proper usage, potential hazards and safety tips.
• Weiler Process Solutions (WPS), which focuses on providing industrial grinding and automated deburring solutions to alleviate bottlenecks in high-volume production operations.