On Jan. 18, the Bearing Specialists Association (BSA) and the Power Transmission Distributors Association (PTDA) announced the launch of the PIE Technology Platform™. PIE is a cloud-based platform giving industrial manufacturers and distributors access to the most comprehensive catalog for the exchange of “rich content product information,” according to a news release.

PIE provides “efficient and seamless” communication of accurate, real-time information to advance eCommerce sales and ensures customers have access to the most accurate and reliable product information, according to the release.

With around-the-clock access to PIE-compliant manufacturer partner content, distributors can map rich product data to their company-specific PIM system, using an automated tool. The secure platform is only accessible to authorized distributor partners, ensuring manufacturers can protect and maintain product data ownership, the release said.

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“PIE is a tremendous advancement for the PT/MC industry, setting a new standard for how manufacturers and distributors conduct business,” PTDA president Mike McLain (Allied Bearing & Supply, Inc.) said. “PIE not only strengthens collaboration between channel partners but provides a competitive edge in an increasingly crowded digital marketplace.”

“Now more than ever manufacturers and distributors need tools and strategies that simplify the exchange of product content,” BSA president Todd Hamlin (DXP Enterprises) said. “Building a comprehensive catalog of product attributes and images via the PIE Technology Platform meets that need while creating new efficiencies and opportunities for significant digital sales growth.”

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