AD Appoints New President for U.S. Electrical Unit - Modern Distribution Management

AD Appoints New President for U.S. Electrical Unit

Former Horizon Solutions COO Karen Baker joins AD on Sept. 6.
Welcome to the AD Team Press Release - Karen Baker

Contractor and industrial products wholesale buying group AD announced Aug. 24 that it has appointed Karen Baker as the new president for its Electrical – U.S. division, effective Sept. 6. Baker will also serve on the AD leadership team and have an integral role on the group’s Electrical – U.S. division board.

She succeeds David Kinsella, who departed AD earlier this Summer to join Hammond Power Solutions as its new chief commercial officer.

Baker, Horizon Solutions’ former COO, was responsible for leading several strategic functions and held multiple positions with increasing responsibilities throughout her 25 years in the organization. 

“Karen brings to AD a long track record of success in the Electrical industry and is a highly-regarded and respected leader,” said Marisol Fernandez, president of AD’s Electrical and Industrial business unit. “Her deep industry experience, knowledge of market dynamics, and rich background in independent distribution will be a tremendous asset to our team. I am looking forward to partnering with her and our divisional Board to continue to drive operational success, growth, and innovation in the Electrical – U.S. division.” 

In her new position, Baker will be responsible for the growth strategy and performance of AD’s Electrical – U.S. division. She will work closely with AD’s owner members and supplier partners to develop and implement strategies that help the group’s membership compete and win in the market. 

“I am honored to be joining AD and to be leading the Electrical – U.S. Division,” Baker commented. “AD started in the Electrical space and this Division is the foundation for what our organization is today. I’m excited to help AD write the next chapter in its future and look forward to working closely with our best-in-class independent distributors, supplier partners, and the incredible team of AD associates to further drive our mission to help our members succeed.” 

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!