Tip: View Millennials' Differences as Strengths - Modern Distribution Management

Tip: View Millennials’ Differences as Strengths

Millennials may approach business differently but that could be a benefit.
mtow-blog-image

You may have tailored aspects of your selling processes to accommodate millennials in the workplace, but consider using their unique point of view to your advantage when engaging with customers, says John Wiborg, president and CEO of Stellar Industrial Supply in Selling to the Next Generation.

More millennials are being hired for procurement and B2B positions, meaning it’s critical to understand how their buying habits are different. Installing the next generation in selling positions could be the key to reaching these new buyers.

As digital natives, millennials thrive on ease of doing business, quick access to information, different ways of ordering and a strong desire to understand a product inside and out – all traits that can be easily translated to customer-facing strategies.

“This generation in particular, because they’ve seen so much rapid change, doesn’t seem to hang on to the status quo and entrenched interests in the same way,” Wiborg says. And that attitude can be especially appealing to these younger customers.  

Learn more about how to approach millennial customers in Selling to the Next Generation

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!