For college students to see distribution as a viable career choice, companies should build a presence on campuses beyond career fairs, says Beverly Propst, senior vice president, human resources, Graybar, St. Louis, MO, in College Connection: ‘Virtuous Cycle.’
Since most distribution companies are not well-known, they are at a competitive disadvantage when it comes to college recruiting. Strategically aligning with a college distribution program – which can include hiring interns, helping develop curriculum, guest lecturing or funding scholarships – can differentiate a company from a competitor while helping to mold college students into potential employees.
According to Propst, the keys to a successful college partnership are having a consistent presence and making sure there is mutual benefit. “It can’t be a one-sided relationship – they’re providing us access to their students, and we also feel we need to provide something to them, so we try to find out what we can do to help them,” she says.
By strategically aligning with colleges, companies are not only ensuring that more students consider distribution as a career choice, they are making sure those students have the knowledge and skills necessary to succeed in the industry.
Read more about the benefits of college partnerships in College Connection: ‘Virtuous Cycle.’
