Before you invest in any e-commerce platform, make sure you know what your customers actually want from you online, say Rob Kelley and Dean Mueller in The ROI Case for B2B E-Commerce. Knowing what features and functionality customers need and expect provides the foundation for making the right selection.
In the absence of a solid digital strategic plan, companies often focus on the technology by selecting a platform and integrating with ERP. But the actual technology is just one component.
There are many reasons why companies with a highly mature e-commerce channel are successful. Type of product sold online is a factor, with MRO products generally having high online adoption. However, the most important factor for a successful e-commerce adoption – and growth velocity – is a strong digital strategic plan, Kelley and Mueller say.
Distributors that have a strong digital strategic plan have a much higher probability of achieving the best return on investment in their online channel transformation.
Read more about how to get the best return from your e-commerce platform in The ROI Case for B2B E-Commerce.
Want to learn more about creating an effective e-commerce strategy? Watch our free webcast, One Size Doesn’t Fit All: Reinvent Your B2B E-Commerce Strategy, sponsored by Four51.
