Employee training paths are critical to ensure employees are prioritizing continued education instead of pushing it to the back burner – a common theme at most distributors, according to Debbie Paul of Real Results Marketing in How to Overcome Training Challenges.

The results of a recent Real Results Marketing survey revealed that many distributors provided a focused amount of training when a salesperson was hired, but after three to six months, training simply stopped.

This lack of ongoing training was primarily due to an absence of accountability. If given the choice between training and their jobs, employees will usually elect to perform their normal job duties.

If it’s not driven internally, ongoing training is minimal. Therefore, training needs to be a core part of the company’s strategy, and employees should have incentives to take time for additional training.

Tracking ongoing training through formal training paths encourages learning, as well as retention, bringing value to both employees and the company.

Read more about why training needs to be viewed as an important aspect of every sales job in How to Overcome Training Challenges.