E-Commerce Entry Barrier Drops for Distributors - Modern Distribution Management

E-Commerce Entry Barrier Drops for Distributors

Webcast: Mid-market and small companies finding it easier to launch online platform
Eric-Smith-84x84

The barrier to e-commerce entry has declined significantly for distributors, allowing many more mid-market and small companies to sell online, according to Jonathan Bein of Real Results Marketing.

Bein was featured in the recent MDM Webcast, the 2015 State of E-Commerce in Distribution.

"The good news for some of the smaller market companies is that the barrier to entry for getting into e-commerce has dropped significantly," Bein said in the webcast.

Mid-market and smaller companies can deploy one of a few e-commerce platforms, or a hybrid of them, including:

  • Homegrown – These platforms are developed from scratch often with some third-party software components, e.g., a shopping cart.
  • ERP-provided portal – The portal provides an e-commerce solution that is pre-integrated with the ERP system, typically with limited functionality and ability to customize.
  • Mid-market – These platforms have more functionality than the ERP-provided portal, but they are not bound to one ERP backend system. Generally, mid-market players appear in companies with revenues up to $750 million.

According to Bein, since the nascent stage of e-commerce often takes longer than expected, there is almost always a good rationale for small distributors to use a mid-market platform or ERP-provided portal to get going. Switching to a more sophisticated platform can occur in the transition to the development stage.

Read more about how distributors are entering the world of e-commerce in 2015 State of E-Commerce in Distribution or access the Webcast at https://www.mdm.com/events/82-the-2015-state-of-e-commerce-in-distribution.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!