With buyers moving online at a rapid pace, it’s no wonder that the topic of e-commerce dominated MDM’s most-read blogs in December. Three of the top five blogs last month involved e-commerce and digital, while the tenuous economic situation and plumbing distributor Ferguson’s 2021 forecast also grabbed readers’ attention.

Click the headlines below for more on these subjects, which composed our most-read blogs of December.

Also, be sure to check the MDM blog daily for fresh content and subscribe to MDM Update to get the latest news and analysis delivered straight to your inbox.

Manufacturers Differentiate Distributor Support Based on E-Commerce Investment

By David Gordon

In the words of a manufacturer that were echoed at a recent industry advisory council meeting, “COVID-19 has accelerated manufacturer and distributor e-commerce initiatives by three years.”

Next Year Will Surely (Hopefully?) Be Better Than 2020

By Eric Smith

Now that the year from hell is almost behind us, the question remains: Will 2021 be the year of redemption that everyone hopes it will be?

How to Make E-Commerce Part of Your Post-Pandemic Plan

By Eric Smith

Here are the Top 10 (plus one) digital commerce enhancements you can make to successfully navigate the post-COVID-19 environment.

Why Digital Strategy is More Than Just a Fancy Website

By Elizabeth Galentine

Boost online engagement and bring prospective customers to you by creating the digital, content-rich journey that your customers are looking for.

Ferguson’s 2021 Forecast Bolstered by M&A, Residential Strength

By Eric Smith

After low-single-digit growth in 1Q, plumbing and HVAC distributor Ferguson PLC projects for the coming year accelerating M&A activity plus upbeat residential construction and renovation to offset softness in the commercial market.