The introduction of affordable computers in the 1980s started a shift in business away from manual monitoring of everything to automated tracking and easier calculating. And since then we’ve only seen usage grow.
It seems that everything today requires some form of technology. Salespeople need mobile tools. Customers want self-service tools for their accounts. Everyone wants more data, but they also don't want to be overwhelmed with it.
And technology can be expensive. In our recent survey on distribution trends, one respondent noted the challenge: "It could make customers happy, but convincing management that customers are technologically empowered has been tough when management isn't adapting to change and doesn't want to invest in overhauling outdated systems."
It also highlights another problem: Not investing in technology can be a costly decision, as well. If your customers aren't happy, why would they stick with you? Especially with so many other options available now, thanks to the web.
The web has enabled many new options for your technology investments. You don't have to install and maintain costly equipment anymore. Most new technologies are available via the "cloud" (the latest buzzword for software as a service, which we've been talking about for years).
But not having an onsite installation doesn't mean that you're giving up control or that you're exposing yourself to additional risk. In fact, the biggest risk to your cybersecurity may be "walking dead IT products," according to Mark Weatherford, senior vice president and chief cybersecurity strategist for vArmour, Mountain View, CA. Weatherford spoke at the Association for Hose and Accessories Distribution (NAHAD) annual convention in Colorado Springs, CO, earlier this month.
These are the technologies that are no longer supported by vendors and that can't be patched or updated, Weatherford said. And as a result, they make your systems more vulnerable to attacks.
The cloud, on the other hand, because it is managed and maintained by people whose expertise is managing and maintaining it, is more secure – and it's easier and quicker to implement updates across the system when a vulnerability is identified.
"The cloud is changing the world for the better," Weatherford said. "It is a catalyst for better security."
There are many other reasons you should consider implementing the cloud, from increased profitability to better customer satisfaction. Join us tomorrow (May 24, 2016) at 1 p.m. ET for our free MDM Webcast: Top 5 Reasons Your Business Needs the Cloud to learn more.
