If you think of marketing as an expense and not an investment, chances are you're doing it wrong. This video shows you the right way to measure marketing ROI – and why it's critical for distributors to carefully evaluate the different elements of their marketing strategy.

Bob DeStefano is a B2B online marketing strategist and professional marketing speaker with more than 20 years of experience helping distributors and manufacturers leverage online marketing to produce bottom-line results. Follow Bob on Twitter @BobDeStefano or connect with Bob on the web at www.svmsolutions.com and www.bobdestefano.com or by calling 877-786-3249 x234.

Bob's latest book, Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, is available now in the MDM Store.