Survey: Digital Investment Yields Revenue, Profit Growth - Modern Distribution Management

Survey: Digital Investment Yields Revenue, Profit Growth

PwC's Digital IQ survey says CEO must become digital champion for company.
Eric-Smith-84x84

Companies that invest in their digital capabilities can expect to see rapid revenue and profit growth, according to PwC's 2015 Digital IQ Survey, which included responses from 2,000 executives, in both C-suite and IT positions, across 51 countries.

“Everyone talks about digital, but few understand the specific leadership behaviors that drive performance,” said Chris Curran, PwC advisory principal and chief technologist. “We are seeing signs this is changing, with leading digital practitioners looking to how today’s investments can improve tomorrow’s business results. This is a critical mindset, especially as digital technologies become more pervasive.”

Executives seek more strategic value from their digital investments, with 45 percent of them stating that their No. 1 expectation from these investments is revenue growth. Twenty-five percent seek better customer experiences and 12 percent seek improved profitability.

Adding to the connection between digital investment and business success, 31 percent of survey respondents said they are investing more than 15 percent of revenue into their digital strategies.

Based on the survey results, PwC identified 10 critical behaviors related to digital strategy that result directly in improved revenue and profit margin growth.

The No. 1 behavior is the company's CEO becoming a champion for digital. Among survey respondents, 73 percent of business and IT executives said that their CEO was a champion for digital, a significant increase over the 57 percent who said they had a CEO champion in 2013.

Learn more about the importance of digital investment at MDM's free 60-minute webcast, The Case for a Comprehensive Digital Strategy, on Thursday, Oct. 15, at 1 p.m. ET. If you can’t attend, register now to be able to access a link to the recording to listen when you can.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!