Amazon Business represents more than a new competitor its an entirely new business model. To address new rules Amazon continually rewrites for traditional channel competition, distributors need to develop new strategies. This article, part 4 in our series, outlines key response alternatives for distributors and the industry collectively to define value, keep customers engaged and avoid displacement.This article includes:
- Compete or capitulate?
- Is there an alternative?
- Adaptive strategies for distributors
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