In a recent interview with MDM, Profit Planning Group’s Al Bates says that distributors must manage their loss of sales volume in a down economy.
If sales are down 20%, you’ve got to make dramatic changes. In that scenario, too often distributors do what I think is absolutely the wrong thing in an attempt to free up cash,” he says. “They try to lower accounts receivable and reduce inventory to make up for selling less. Inevitably that leads to sales declines getting even worse. Back orders go up. Customer service goes down and what might be a 10% sales decline becomes a 15% sales decline.” While cutting inventory and accounts receivable is a normal reaction, Bates tells MDM that the moves are compounded by the fact distributors don’t have much cash.
The …
Managing the Loss of Sales in a Down Economy
In a recent interview with MDM, Profit Planning Group’s Al Bates says that distributors must manage their loss of sales volume in a down economy.
If sales are down 20%, you’ve got to make dramatic changes. In that scenario, too often distributors do what I think is absolutely the wrong thing in an attempt to free up cash,” he says. “They try to lower accounts receivable and reduce inventory to make up for selling less. Inevitably that leads to sales declines getting even worse. Back orders go up. Customer service goes down and what might be a 10% sales decline becomes a 15% sales decline.” While cutting inventory and accounts receivable is a normal reaction, Bates tells MDM that the moves are compounded by the fact distributors don’t have much cash.
The …
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