When it comes to making decisions in an uncertain market economy, executives sometimes throw out the processes that have brought success during the up times. According to two recent articles from The McKinsey Quarterly, that is the wrong move. Instead, executives should be aware of current market forces while at the same time moving forward under the tried and true principles that have served them well in the past.
 
In its recently posted article, M&A Strategies in a Down Market, McKinsey analysts say that though executives are encouraged to “invest in a downturn,” they’ve found that most executives shy away from doing so in an uncertain …