A recent survey by Pembroke Consulting showed what it called a surprising number” of companies, many of which are technology providers, still using manual processes to collect, analyze and report on sales data.
The survey looked at the data management practices of more than 100 technology, manufacturing and pharmaceutical companies. Though these companies sell 80% of their products through indirect channels, more than half haven’t fully automated their channel data management capabilities.
The channel data automation study, commissioned by InfoNow, asked managers and executives about their most common data management problems. “Receiving incomplete data from (their) indirect channel”and “basing future sales plans on ‘best guess’estimates”were among the top …
Survey: ‘Surprising Number’ of Companies Still Manually Processing Sales Data
A recent survey by Pembroke Consulting showed what it called a surprising number” of companies, many of which are technology providers, still using manual processes to collect, analyze and report on sales data.
The survey looked at the data management practices of more than 100 technology, manufacturing and pharmaceutical companies. Though these companies sell 80% of their products through indirect channels, more than half haven’t fully automated their channel data management capabilities.
The channel data automation study, commissioned by InfoNow, asked managers and executives about their most common data management problems. “Receiving incomplete data from (their) indirect channel”and “basing future sales plans on ‘best guess’estimates”were among the top …
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