Plumbing, HVACR and PVF distributor First Supply announced three initiatives, including the promotion of Rick Viviani to Director of Sales, the launch of a redesigned website and the forthcoming opening of a large distribution center in West Salem, WI.

Since joining First Supply in 2021, the company said Viviani played a key role in driving the growth of the First Waterworks division, demonstrating “exceptional leadership and strategic vision.”

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“Rick’s ability to inspire teams and deliver results makes him the perfect choice for this role,” First Supply Chief Operating Officer Scott Boehlke said in a Jan. 10 news release. “This position reflects our commitment to empowering our team, strengthening customer relationships, and positioning First Supply for long-term growth.”

In addition, the company unveiled its redesigned website, FirstSupply.com, aimed at enhancing its customer experience with a more efficient interface. Built with user feedback in mind, First Supply said the new site ensures that customers have easy and seamless access to its products and resources.

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In April of 2024, First Supply announced the groundbreaking on its 308,000-square-foot distribution center in West Salem, WI. In its latest release, the company said that the facility is scheduled to open later this year and is designed to enhance operational efficiency while improving service for customers across the Midwest.

“With its advanced technology and strategic design, this facility is more than a building — it’s a commitment to delivering faster, smarter solutions for our customers while supporting the growth of our employees and the communities we serve,” First Supply President & CEO Katie Poehling Seymour added.

Distributor Spotlight: First Supply