Commentary: Rethink Who Uses the Internet and How - Modern Distribution Management

Commentary: Rethink Who Uses the Internet and How

If you still think the Web is mainly for kid games, sports scores and ordering the cheapest possible airline tickets, watch out! According to a multi-year tracking survey by the Pew Internet & American Life Project (www.pewinternet.org), the Web continues to be populated by younger generations – over half the adult internet population in the U.S. is between 18 and 44 years old. But today 72 percent of Americans age 50-64 use the Internet; 82 percent of those between 30-49 years old do.
 
Those older than 44 are using the Internet more and doing more activities online, the survey says. Not surprisingly, older generations use the Internet less for socializing and entertainment, and more as a tool for information searches, emailing and buying …

If you still think the Web is mainly for kid games, sports scores and ordering the cheapest possible airline tickets, watch out! According to a multi-year tracking survey by the Pew Internet & American Life Project (www.pewinternet.org), the Web continues to be populated by younger generations – over half the adult internet population in the U.S. is between 18 and 44 years old. But today 72 percent of Americans age 50-64 use the Internet; 82 percent of those between 30-49 years old do.
 
Those older than 44 are using the Internet more and doing more activities online, the survey says. Not surprisingly, older generations use the Internet less for socializing and entertainment, and more as a tool for information searches, emailing and buying …

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