Electrical supplies distributor Sonepar appointed Heather Naida to Senior Vice President of Marketing and Customer Experience at Sonepar USA.
In this new role, Sonepar said Naida will drive the adoption of the company’s services, solutions and digital tools, while supporting teams in expanding business in national accounts, industrial, lighting and solar/EV sectors.
“Heather brings a wealth of expertise and proven track record. Working with our expert teams to continue to grow the business on a national level, Heather will enable Sonepar to continue to provide the best customer experience in the industry,” Sonepar Americas President Rob Taylor said in a Nov. 22 news release.
Naida brings over 20 years of commercial sales experience to the role, most recently as VP and General Manager at Fluke Corporation. Previously, she led Johnson Controls’ digital transformation and enhanced sales operations.
Sonepar was No. 2 on MDM’s Top Distributors List for Electrical, Data and Security.
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