West Chester, PA-based wire and cable re-distributor OmniCable launched a Communications Business Unit to support distributors in its two primary distribution markets: enterprise and broadband.

The enterprise segment is focused on serving data centers, industrial automation, and smart building distributors, while the broadband segment targets distributors who cater to companies building and operating fiber-based communications and internet networks.

“As a redistributor, our allegiance lies solely in working with distributors,” said David Bemoras, President of OmniCable’s new Communications Business Unit. “Our mission is to sell exclusively to electrical and communications distributors and be there in their greatest moment of need. We have partnered with world-class suppliers to stock essential products and offer value-added services and superior logistics solutions that seamlessly integrate with our partners’ operations.”

By leveraging OmniCable’s platform and inventory that spans 18 locations across North America, suppliers optimize their operations and streamline their supply chains, company officials said in a March 12 news release. Distributors then benefit from decreased real estate and resource costs, not stocking slow-moving inventory, options to blind drop and same-day ship, and other value-added services such as custom cutting and reduced minimum order quantities.

OmniCable is a master distributor of wire and cable products, selling exclusively through distributors