Cutting tools maker M.K. Morse Company announced June 14 that it has reorganized its North American sales force into Industrial and Commercial divisions.

Canton, Ohio-based Morse said that Philip Metz — named Vice President of Global Sales — will oversee the newly created Industrial and Commercial divisions, in addition to Morse’s International and Specialty divisions. He has more than 40 years of sales leadership experience with a focus on global business and has been part of the Morse team for more than 13 years.

“We have restructured our sales organization to provide added focus and deeper coverage to service the markets in which we participate,” Metz said in a news release. “We anticipate that these initiatives will be of mutual benefit to Morse and our customers and will help to strengthen both our industrial and commercial relationships.”

Meanwhile, Jeff Carey will concentrate his efforts on industrial products as Morse’s Director of Industrial Sales USA. The company noted that Carey has been in sales leadership at the company for more than 9 years and has extensive experience in the global industrial manufacturing market. 

“I am excited about the more focused approach that we will be executing in the market,” Carey said. “This will allow us to have more intimate relationships with our distributor and end user partners.”

James Reid has rejoined Morse as Director of Commercial Sales, USA and Canada. He previously spent 6 years at Morse as a regional sales manager and most recently worked in a variety of sales and leadership positions within the distribution channel.

“I could not be more excited to be back at Morse, which is unlike any other company in the world. Our culture and unwavering dedication to our customers brought me back; I cannot wait to jump in,” Reid said. “The new sales structure will allow us to spend more time with our customers, the end users, and our own sales reps to provide world-class service. Our team is ready to get to work.”

Andres Esguerra continues to lead the International division, and Kurt Penird will oversee the Specialty division as Director.

Previous news out of Morse this year included the company announcing March 7 that it was hit by a ransomware attack, and the acquisition of U.K.-based PJ Wiseman Ltd. — a welding supplies distributor and welding center — on Jan. 3.