4 Blind Spots in Making Analytics Actionable - Modern Distribution Management

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4 Blind Spots in Making Analytics Actionable

Too often, distributors get to the edge of the diving board with analytics development and suddenly realize they can’t jump. Here's why.
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About the Author
Picture of Senthil Gunasekaran

Senthil Gunasekaran

Senthil Gunasekaran is a co-founder of ActVantage, which helps distributors drive profitable growth through FUSION analytics that integrates inventory and customer and vendor insights. He has over 20 years of experience helping hundreds of distributors and manufacturers while co-authoring seven books for the NAW. He regularly speaks at association meetings and custom sessions on best practices for inventory, growth, vendor, and pricing analytics. Before ActVantage, Senthil led research and industry projects at Texas A&M’s ID program. Contact Senthil at senthil@actvantage.com or visit actvantage.com.
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