AFFLINK announced Aug. 8 that it has appointed a new leader for its Supply Chain Solutions division.

The Tuscaloosa, Alabama-based distribution supply chain and procurement services provider said Dana Duckworth will join the company as its new vice president for that area, where she will develop end-user business in key market segments, focusing on leveraging relationships within the supplier/distributor community to foster growth among new and existing B2B customers.

“Dana’s passion, mindset, and positivity, along with a fresh perspective from her recent career as an NCAA Division 1 Head Gymnastics Coach, will positively impact AFFLINK’s next chapter of growth and success,” said Dennis Riffer, AFFLINK president and CEO. 

Riffer added that he and AFFLINK’s executive staff are impressed with Duckworth’s record of team building and discipline that drove such impressive results on the gym floor.

“We are all strong believers that Dana’s competitive mindset that led her to become a 2x NCAA Balance Beam Champion and her head coaching experience are more than transferable to our business,” Riffer said

Before joining AFFLINK, Duckworth was:

• Head gymnastics coach for The University of Alabama.
• With Pfizer in pharmaceutical sales.
• Director of Marketing at Southern Comfort Conversions, a customizer of pickup trucks, vans and SUVs.
• Vice President of Business Solutions at MCM Technology, an operational management software company. 

Currently, Duckworth also sits on the board of directors for the Tuscaloosa Safe Center, a counseling service for those who have experienced sexual assault. 

“For me, it’s a blessing to join AFFLINK and work for a subsidiary of a Fortune 500 company, Performance Food Group (PFGC),” Duckworth said. “It is an exciting time to be a part of AFFLINK. The company is expanding tremendously, and I look forward to joining such a successful organization.”

AFFLINK connects over two hundred manufacturers of facility maintenance, packaging, safety, office and industrial supply solutions with over 350 independent distribution experts.