An effective marketing plan is critical for solving marketing challenges, although many distributors do not list this as a top concern, according to the results of a joint MDM-Real Results Marketing survey examined in 2015 State of Distributor Marketing: Effective Strategy Solves Challenges.

By investing time and effort in developing an effective marketing plan and the strategies for implementing it, many marketing challenges – including budget, brand awareness and customer targeting issues – soon dissipate.

Companies should create budgets and allocate time and resources to develop brand awareness, while identifying, prioritizing and effectively targeting customer segments. 

This approach can help distributors maximize market share, customer wallet share and customer retention.

Read more on how to solve marketing challenges in 2015 State of Distributor Marketing: Effective Strategy Solves Challenges.